The Brand

Velay Innovative Fishing is an adventure of Denis Chantegraille, who is passionate about nature and sport fishing.

Denis grew up in the heart of the Velay, where nature and water are at one. Here, mystical rivers flow like the Allier river, and Atlantic salmon come to spawn. This is also the region of the wild Loire, the last wild river in Europe. A nature lover and fishing enthusiast, Denis has developed VIF with one goal, to make technical and environmentally friendly   solutions for regular fisherman.

Three words characterize the brand:


 Innovation

 Respect for the environment

VIF provides technological innovations in the field of jig heads, weighted lures (blades) and soft lures that are all equivalent or better than the dominant Japanese products on  the market today.