Welcome to Velay Innovative Fishing's  .

A lot of news this year, including the launch of our new tungsten alloy jig heads on the market. These  jig heads are  exclusive to VIF and are environmentally friendly, non-toxic and non-mutagenic :




The arrival of the Ultim - Line !!! Very technical  braids are in 4 strands or 12 strands,  developed with engineering firms specialized in braiding for more than 100 years.

VIF products are 100% DYNEEMA The ULTIM-LINE braid made of high quality 100% PE DYNEEMA fiber is designed to meet all your specification, whatever the type of fishing.

Equipped with an elasticity close to zero, a high resistance to abrasion and knots, from 12 to 35 / 100th

The arrival of the first Made in France soft lures with an integrated attractant that is  formulated in France, the range of BIG BALL  3 ", 4", 5 ", 7",  .

With irresistible Magic colors for our perch, pike, perch, seabass, bars and catfish ... ..

For our whiskered friends, the SHAD,  BiG BALL will be available from February in all your best retailers.