Innovation

Continual innovation in the formulation and design of products is a priority and  a necessity.

So, we propose three types of jig heads from materials with the same density as lead for heavy weights, to fully biodegradable lead free materials that have zero impact on the aquatic environment.

For soft lures the approach has 2 axes:

 A range of standard products with optimized color

 A range of products with a Made in France integrated attractant

 

Our slogan for lead free fishing has one goal:

"Preserving and respecting  Water - the necessary element in the development of our life and our passion"

For VIF, Eco-design and innovation go together, our job  is to  design sustainable and  innovative products for fishing while respecting the aquatic environment .

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